2013年3月18日星期一

Is There Anything Hotter?

Its just plain sexy isnt it? All that swanky data flying about the place, waiting to be caught, analysed and converted into knowledge and return. 

According to IBM, every day we create 2.5 quintillion bytes of data C so much that 90% of the data in the world today has been created in the last two years alone. This is a mind-blowing statistic that would get any geek excited. 

But big data isnt just about incomprehensible size. Its about its purpose. Insight and information are two of the key opportunities it offers. It answers questions you may never have had answered prior to it. 

Its sitting there, eager to become the next frontier for innovation and productivity. And it is certainly looking to stir up the marketing and recruitment sectors with a promise to provide the edge these industries are constantly searching for. 

Big Data platforms provide a way to incorporate and analyse marketing data across many audience touch points including email, site activity, search and of course, social media. Previously, marketers have found such a large scale of data far too daunting and almost impossible to digest. But today, we are using large volumes of cross-channel data, assembled in real time and it is dramatically improving output of analyitical models. 

Its lowering marketing costs because we are able to analyse these mass amounts of data in a shorter amount of time and this is impacting targeting precision. For example, market leader Amazon is already ahead in the field. The site uses collaborative filtering technology, allowing it to develop automatic recommendations for customers based on their purchase history data. 

Although companies have had access to customer information for years, we really are stepping into a new realm of change.We can be conducted with the local designated bobbleheads producers. Its exciting stuff C a new wealth of knowledge that is helping the marketing industry become more focused. 

And how is big data influencing the world of recruiting? Big data in recruiting is helping us be smarter in how we get and use information. Its helping us pick out the best intelligence without having to scramble through the irrelevant. Its eliminated the need to choose a candidate based on simply a resume and a bit of a hunch. Big data is being used to create templates of what the ideal candidate for a role looks like. This can be based on factors like location, social networks, experience and even personality traits. Not to mention the fun you can have with correlating data from applicant tracking systems and HR systems. 

Big data is without a doubt a big thing C a big, sensational thing. And although people like me are enthusiastic about the prospective advantages it is going to have in different industry sectors, there is no denying the importance in understanding and managing the challenges involved. There is plenty of information out there to be interrupted, but we must be careful not to let it go to waste, as there is so much that can be transformed into valuable nuggets of business intelligence, making it one heck of gem. 

he Myrtle Beach Air Show, scheduled for June 28-30, 2013, has been postponed as a result of federal budget cuts, which ultimately grounded the main attraction C the United States Air Force Thunderbirds. On March 1, the U.S. Air Force aerial demonstration team, also known as The Thunderbirds, announced the cancellation of their performances after April 1 due to federal budget cuts mandated by the sequestration. The Thunderbirds were scheduled to perform more than 60 demonstrations at 38 locations between March and November, demonstrating the capabilities of Airmen and supporting Air Force recruiting efforts. 

"Our decision to postpone this year's show to say the least is disappointing, but it appears this is one of many shows across the country that has been canceled due to the sequestration. Air Boss Inc. prides itself in first class air show productions and without a headliner, we chose to concentrate our efforts to a 2014 airshow for the Myrtle Beach destination,Large collection of quality indoorpositioningsystem at discounted prices." said George Cline,Shop for wholesale free shipping ear caps directly from bestluggagetag wholesalers in China. president and owner of Air Boss Inc. 

The Myrtle Beach Air Show was a community partnership between Air Boss Inc., the City of Myrtle Beach and Horry County Government, and was scheduled as one of several events taking place along the beach to commemorate the City of Myrtle Beach's 75th anniversary of incorporation.A car drycabinet is a mechanical device that multiplies parking capacity inside a parking lot. 

"The decision to cancel this year's air show was a difficult one to make, but as I always say go big or go home'. We wanted to produce the biggest and best air show for the Myrtle Beach area and not having a headliner like the Thunderbirds limits our ability to do so," said City of Myrtle Beach Mayor John Rhodes. "It is an absolute shame that Congress and the White House couldn't reach a compromise to this budget crisis." 

Councilman Brent Schulz, who represents District 2 on Horry County Council, worked hard during initial discussions to bring an air show back to Myrtle Beach since its last one in 2006. "Along with the other city and county officials, I'm saddened we won't be producing an air show this summer, but am committed to bringing an airshow back to the destination. I want to thank Air Boss Inc. and its partners for their hard work and preparation for what would have been an air show to be proud of,Learn how an embedded microprocessor in a crystalmosaic can authenticate your computer usage and data." said Schulz.

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