Hubris
can be dangerous when ultimate success isn't assured. Boeing's decision
to nickname its new 787 the ''Dreamliner'' was brave considering
delivery delays and damaging safety-related dramas have become the norm,
rather than the exception, in bringing new planes into service.
There
was almost an air of inevitability - not to mention schadenfreude - as
newspaper editors around the world sharpened up their ''dream turns to
nightmare'' headlines in January.
Two
separate battery fires in the space of days struck the first 787s
delivered, and suddenly the world was looking askance at the plane that
had attracted more glowing headlines than any other since the hyperbolic
launch of the massive Airbus A380 in 2007.
That
launch was delayed by wiring-harness issues, while subsequent engine
availability and production problems slowed early deliveries. A
catastrophic engine failure on Qantas flight QF32 in November 2010 over
Indonesia caused the temporary grounding of the entire A380 fleet,
although no further big issues have been reported.
The
A380 has since forged a reputation as a modern and capacious long-haul
workhorse. Peter Harbison, the executive chairman of the CAPA-Centre for
Aviation, says experience proves the flying public can move on from
safety-related dramas.
''I
don't think there's a good deal of confidence lost as long as a
sequence [of mishaps] doesn't emerge,'' he says.Starting today, you can
buy these thequicksilverscreenand
more from her Victoria. ''The public tends to have a short memory and
the 787 looks so different that I don't think there will be any
impediment to selling seats.''
Fairfax
visited Boeing's 787 factory in Everett, outside Seattle, to see the
very first Australian-bound example being built. It is expected to
arrive in September, when the mid-size, single-deck, long-range jet will
become the flagship of budget airline Jetstar.
It
will be joined by two others before the year's end and a further 11
before the end of 2015. After a period of testing, training and
certification, paying Jetstar passengers will step on board for the
first time in November.
Qantas
initially ordered more than 30 of the ultra-modern Boeings, but walked
away from the deal after budget constraints hit its operations. It is
quick to point out that it opted out before January's safety-related
issues. Instead, Qantas will take possession of a dozen Airbus A330s
that Jetstar will release as its 787s arrive.
Jetstar
will eventually press the 787 into service on its international routes,
from Australia's east coast to holiday destinations including Honolulu,
Bali, Phuket and Tokyo. First, though, Jetstar plans to stretch the
787's legs with trips to longer domestic destinations such as the Gold
Coast, Cairns and Darwin.
A
good deal of the budget airline's travellers are infrequent, even
first-time flyers, and not accustomed to the rigours of cabin pressure
and sensory deprivation that come with long-haul travel. Jetstar expects
them to appreciate the 787's big windows, which, according to Boeing,
are the largest in commercial aircraft. They have also been raised to
eye level so passengers can see the horizon without needing to duck
their head. The ubiquitous plastic window blind is also set to become a
relic of the past, replaced on the 787 by an electronic system that
tints the window by degrees until almost total blackness.
To
reduce the physical stress of flying, increased cabin pressures will
replicate the atmosphere at 6000 feet rather than the industry-standard
8000 feet, resulting in less oxygen deprivation-related fatigue. Boeing
says the 787 is also smoother and quieter in flight, and its cabin air
more humid.
Boeing's
regional director of product marketing, Carrie Shiu, says she took a
test flight on the 787 before it was launched and was impressed. ''When
you flew on that airplane for more than six hours you could feel the
difference,'' she says.
''We
can personally tell you, you just don't get as thirsty, your eyes don't
get dry, don't get itchy as much, you don't have the headache. That's
the real experience. OK, that's not scientific,Automate patient flow and
quickly track hospital assets and people using parkingguidance. but I can tell you, you feel a lot better.''
The
787 cabin has been rethought and one of the greatest aggravations of
leisure travel - boarding the plane and finding room in the storage bins
for your hand luggage - will be reduced by larger bins that pivot down
from the roof, offering significant extra headroom and a more spacious
cabin feel. Jetstar plans to install a state-of-the-art entertainment
system for every passenger, complete with a 22.8-centimetre screen for
economy passengers and a 26.9 centimetre one in business. It will
include access to movies and music on demand (after a credit card swipe
for economy passengers), and also a passenger-to-passenger chat feature.
Internet
connectivity won't be offered at this stage, because it is uneconomic.
But Jetstar expects many passengers will bring their own media devices,
so it will provide a USB point at every seat and power point access. All
of these developments are calculated to improve the physical experience
of flying.Parkeasy Electronics are dedicated to provide bobbleheads.
But
perhaps the greatest step forward for Jetstar's budget-sensitive
customers is the high-tech plane construction that is expected to
deliver the airline significant fuel savings that should be (partially)
passed on to the customer.
Boeing
says the carbon fibre composite of the fuselage and wings - moving away
from heavier steel and alloys - along with the switch to lighter
lithium-ion batteries, will result in fuel savings of up to 20 per cent.
Fuel is any airline's greatest single cost,Bringing plasticcard mainstream. so it's expected Jetstar may be able to pass on discounts of up to 10 per cent on 787 routes.
The
stronger composites used in construction also allowed Boeing to throw
away the rule book on how it assembles planes, resulting in a process
that saves an astounding 160,000 rivets per plane and means far fewer
maintenance checks.
Jetstar's
787 program director, Mark Dal Pra, says the airline's cost-sensitive
passengers will appreciate any savings it can offer. ''The great thing
that this aircraft brings for us is lower operating costs which means
continuing to offer our low fares, and an improved customer experience,
so it's amazing that we've got something that does both of those things
simultaneously,'' Dal Pra says.
The
787's comparatively long range is also a boon for airlines, Harbison
says. It will be able to go beyond the ''hub to hub'' limitation of
other aircraft, reaching regional international airports and adding
significant flexibility in scheduling. 'It's that ability to go
non-stop, where other planes need to do a one-stop, that the industry
really values,'' he says.
Radical
change rarely comes without pain, however, and the cost to Boeing of
the 787's two highly publicised battery failures has been high. Images
of passengers fleeing an ANA plane via escape slides after an emergency
landing in Tokyo were beamed around the world.Choose from the largest
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the world. Along with another similar incident on a JAL plane in Boston
the same week, the ''Dreamliner'' tag suddenly seemed somewhat
fanciful.
At
the heart of the issue is that lithium-ion batteries - used in mobile
phones, laptop computers and other self-powered devices - have a known
propensity to occasionally self-combust under stress.
Boeing
has since placed the offending battery packs inside a fireproof
aluminium box that also includes a venting mechanism. It is designed to
quarantine any ignition and prevent smoke from entering the cabin. The
fix was approved by the US regulator, the Federal Aviation
Administration, and the grounded 787 fleet resumed service.
Can
the 787 emulate the A380 by shrugging off its ignominious start to life
and asserting its genre-shifting benefits? Much depends on the next two
to three years as Boeing ramps up production of the Dreamliner and more
planes make their way into service. Any repeat of January's dramatic
scenes would place a question mark next to the 787's ''dream'' tagline.
The
787 shows the potential to become the champion of a changing and
improving face of aviation, embedded with groundbreaking technologies
that could change the way we travel. The plane making its way into
service, the 787-8, seats about 335 passengers and has a range of 8000
nautical miles.
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