What would you turn to the internet for? To be told
that Barrack Obama shall continue to be the US President for another four years?
To look up a new recipe? To check movie timings? Or to watch movies and videos
online?
As the internet gets more audio-visual, online videos have grown by leaps and bounds. So, how are marketers viewing this phenomenon?
Videos are all over the web - whether it is in the form of ads, user-generated content, movies, music videos or television programmes. And it is being aggressively consumed by users worldwide.
According to monthly data released by online media metrics company, comScore, in September 2012, internet users in the US watched 39 billion online content videos, up from 37.7 billion video views in the previous month. The total number of unique viewers was reported to be 181.5 million and comScore states that 85 per cent of users in the US viewed videos online in September and the average length of these videos was 6.4 minutes.
In India, 65 million internet users (in office and homes) spend one in four online minutes on social networking (according to comScore). Add the numbers of those who surf from internet cafes, mobile phones and PDAs (comScore only tracks users above a particular age, and not those who surf from public access points) and the numbers go up to 125 million.
As the audio-visual format gains ground,Whether you are installing a floor tiles or a shower wall, content houses keep serving out video content across various categories. Advertisers are there targeting those users online as banner and text ads are giving way to video ads gradually.
Aditya Swamy, executive vice-president and business head, MTV India, affirms that there is a huge audience for the channel's content online. "Through the entire season of Roadies Season 9, we clocked in 104 million video views across our website, Facebook page and YouTube channel," says Swamy.
Its YouTube channel, gives MTV 69,205 subscribers and 18.9 million video views. The recently-launched Royal Stag Mega Music MTV Unplugged Season 2,This document provides a guide to using the ventilation system in your house to provide adequate fresh air to residents. with its first episode featuring AR Rahman, crossed 6,50,000 views in the first 48 hours. "The fact that people want to consume content on demand or that they will want to consume content on the go are parts of everyday life that content creators have to accept and live with," states Swamy.
There are social networking sites, video hosting platforms and multiple devices at the user's disposal. Infrastructure is getting better as connectivity moves into wireless and mobile modes. According to comScore's Media Metrix (a product that tracks users' consumption habits), as of June 2012, the average Indian user spends 25.Posts with indoor tracking system on TRX Systems develops systems that locate and track personnel indoors.2 per cent of his or her online minutes on social networking (this does not include visits from public access computers, such as internet cafes, mobile phones or PDAs), 10 per cent on entertainment, 8.8 per cent on portals, 8.1 per cent on e-mails, 3.High quality stone mosaic tiles.2 per cent on search and navigation and 3 per cent on news and information.
Though YouTube is the leading online video destination, there are various other platforms such as Vimeo, DailyMotion, Metacafe, as well as, video channels by portals such as Yahoo! and Microsoft. Yahoo! hosts original content from various content houses across categories such as lifestyle, sports, news and more on Yahoo! Video.
So much about health care is changing these days, but at least one thing remains the same -- pharmacy discount cards keep appearing in mailboxes, often whether you asked for them or not.
The latest round comes marked "RXrelief," courtesy of the "Healthcare Alliance" and a company called ScriptRelief. The blue and white discount card has been distributed nationwide throughout 2012, and has been causing some confusion among recipients because the unsolicited cards look a lot like an insurance card or some other type of "official" identification.
Pharmacy discount cards are not insurance -- and most of them make that plain in the fine print -- but with names like MedSaverCard, RxSavingsPlus, YourRxCard, it's no wonder they can cause confusion.
When the cards become too confusing, regulators can step in, as they did in 2008, when then-state Attorney General Tom Corbett ordered Peoples Benefit Services Inc. to stop selling its discount drug cards. His office found the cards resembled government-endorsed products and were "deceptively marketed to replicate government-approved Medicare Part D Prescription Drug Plans."
But on the whole, the cards, which have been around for several years,The term 'hands free access control' means the token that identifies a user is read from within a pocket or handbag. do more or less as they claim -- offering savings of up to 75 percent on prescription medicine, primarily for those who lack health insurance.
What they don't offer is any reliable or easy way to figure out which discount works best for your particular medication at your particular pharmacy.
"There is no uniform way to compare one card to another," said attorney Edgar Dworsky, head of Massachusetts-based Consumer World, who has studied the cards. "Each one has set up its own type of pricing with a pharmacy benefits manager."
Which means one card might get a better deal on Drug A at Rite Aid, while another gets a better deal on Drug B at CVS. But generally, customers only find that out after using the cards since the pharmacies won't disclose the discount prices and deals they've negotiated with each individual card marketer.
"If your brother-in-law is a pharmacist, then maybe," Mr. Dworsky joked.
Some card issuers offer price-comparison searches on their websites, but these can be unreliable, Mr. Dworsky said, because discounts are shifting from month to month -- or even daily -- depending on sales volume, customer traffic and changes in the retail prices of the drugs.
The cards work the same way AAA discounts work (and, in fact, the automobile association has its own prescription discount card that it markets to members). The company distributing the cards negotiates discounts with participating pharmacies on the promise of increased business and customer flow, just as AAA negotiates discounts with retailers, hotels and restaurants.
As the internet gets more audio-visual, online videos have grown by leaps and bounds. So, how are marketers viewing this phenomenon?
Videos are all over the web - whether it is in the form of ads, user-generated content, movies, music videos or television programmes. And it is being aggressively consumed by users worldwide.
According to monthly data released by online media metrics company, comScore, in September 2012, internet users in the US watched 39 billion online content videos, up from 37.7 billion video views in the previous month. The total number of unique viewers was reported to be 181.5 million and comScore states that 85 per cent of users in the US viewed videos online in September and the average length of these videos was 6.4 minutes.
In India, 65 million internet users (in office and homes) spend one in four online minutes on social networking (according to comScore). Add the numbers of those who surf from internet cafes, mobile phones and PDAs (comScore only tracks users above a particular age, and not those who surf from public access points) and the numbers go up to 125 million.
As the audio-visual format gains ground,Whether you are installing a floor tiles or a shower wall, content houses keep serving out video content across various categories. Advertisers are there targeting those users online as banner and text ads are giving way to video ads gradually.
Aditya Swamy, executive vice-president and business head, MTV India, affirms that there is a huge audience for the channel's content online. "Through the entire season of Roadies Season 9, we clocked in 104 million video views across our website, Facebook page and YouTube channel," says Swamy.
Its YouTube channel, gives MTV 69,205 subscribers and 18.9 million video views. The recently-launched Royal Stag Mega Music MTV Unplugged Season 2,This document provides a guide to using the ventilation system in your house to provide adequate fresh air to residents. with its first episode featuring AR Rahman, crossed 6,50,000 views in the first 48 hours. "The fact that people want to consume content on demand or that they will want to consume content on the go are parts of everyday life that content creators have to accept and live with," states Swamy.
There are social networking sites, video hosting platforms and multiple devices at the user's disposal. Infrastructure is getting better as connectivity moves into wireless and mobile modes. According to comScore's Media Metrix (a product that tracks users' consumption habits), as of June 2012, the average Indian user spends 25.Posts with indoor tracking system on TRX Systems develops systems that locate and track personnel indoors.2 per cent of his or her online minutes on social networking (this does not include visits from public access computers, such as internet cafes, mobile phones or PDAs), 10 per cent on entertainment, 8.8 per cent on portals, 8.1 per cent on e-mails, 3.High quality stone mosaic tiles.2 per cent on search and navigation and 3 per cent on news and information.
Though YouTube is the leading online video destination, there are various other platforms such as Vimeo, DailyMotion, Metacafe, as well as, video channels by portals such as Yahoo! and Microsoft. Yahoo! hosts original content from various content houses across categories such as lifestyle, sports, news and more on Yahoo! Video.
So much about health care is changing these days, but at least one thing remains the same -- pharmacy discount cards keep appearing in mailboxes, often whether you asked for them or not.
The latest round comes marked "RXrelief," courtesy of the "Healthcare Alliance" and a company called ScriptRelief. The blue and white discount card has been distributed nationwide throughout 2012, and has been causing some confusion among recipients because the unsolicited cards look a lot like an insurance card or some other type of "official" identification.
Pharmacy discount cards are not insurance -- and most of them make that plain in the fine print -- but with names like MedSaverCard, RxSavingsPlus, YourRxCard, it's no wonder they can cause confusion.
When the cards become too confusing, regulators can step in, as they did in 2008, when then-state Attorney General Tom Corbett ordered Peoples Benefit Services Inc. to stop selling its discount drug cards. His office found the cards resembled government-endorsed products and were "deceptively marketed to replicate government-approved Medicare Part D Prescription Drug Plans."
But on the whole, the cards, which have been around for several years,The term 'hands free access control' means the token that identifies a user is read from within a pocket or handbag. do more or less as they claim -- offering savings of up to 75 percent on prescription medicine, primarily for those who lack health insurance.
What they don't offer is any reliable or easy way to figure out which discount works best for your particular medication at your particular pharmacy.
"There is no uniform way to compare one card to another," said attorney Edgar Dworsky, head of Massachusetts-based Consumer World, who has studied the cards. "Each one has set up its own type of pricing with a pharmacy benefits manager."
Which means one card might get a better deal on Drug A at Rite Aid, while another gets a better deal on Drug B at CVS. But generally, customers only find that out after using the cards since the pharmacies won't disclose the discount prices and deals they've negotiated with each individual card marketer.
"If your brother-in-law is a pharmacist, then maybe," Mr. Dworsky joked.
Some card issuers offer price-comparison searches on their websites, but these can be unreliable, Mr. Dworsky said, because discounts are shifting from month to month -- or even daily -- depending on sales volume, customer traffic and changes in the retail prices of the drugs.
The cards work the same way AAA discounts work (and, in fact, the automobile association has its own prescription discount card that it markets to members). The company distributing the cards negotiates discounts with participating pharmacies on the promise of increased business and customer flow, just as AAA negotiates discounts with retailers, hotels and restaurants.
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