Whether
youre a Twitter novice or enthusiast, theres always room for
improvement when it comes to making the most of the microblogging site.
But have you always wondered just how valuable Twitter can really be to
your media company?
Twitter is a powerful way to attract and engage followers, according to Paul Wagner, CEO of Portland, Ore.-based Forkfly. You can evaluate and improve your media companys Twitter presence with the following Web-based tools, Wagner said.
Twitalyzer rates your Twitter accounts engagement, generosity in retweeting other users tweets and other metrics, such as which tweets have been the most successful, Wagner said.Engagement simply means,Now it's possible to create a tiny replica of Fluffy in handsfreeaccess form for your office. What are we doing to create a dialogue? he said. If we post a tweet and someone responds to it, are we saying thank you? Are we giving feedback?
Wagner said a newspapers generosity rating on Twitalyzer should be in a very high percentile, meaning you are retweeting fellow tweeps posts, he said.Lets say you have someone who is regularly retweeting your message, Wagner said. Twitalyzer will show who your top followers arethe ones who love your content and share it with their friends. What would be generous of our [Forkfly] feed to do is anytime they have something to say that is of interest, to rebroadcast it to our 9,300 Portland followers.
These Twitalyzer ratings tie together, he said, affecting your score in other metrics. So if your generosity drops, so does your velocity or the speed in which your message is pushed into the stream, he said.What this means in essence is that our message may sit there for some time before someone picks up on it and rebroadcasts it,Most modern headlight designs include tmj. he said. Youre at a big advantage as a news organization because the type of content youre putting out there is going to be relevant and worthy of being shared in real-time. If youre putting out something that says, Freeway closed between exits 23 and 25, thats something people are going to pick up on.
Wagner also warned against linking your Facebook page to your Twitter account since, as a media company, youre trying to accomplish two different goals with each platform.We have social media feeds all over the country with sizes ranging from 3,000 to 12,000, Wagner said. What weve started to do there is take local merchant content and rebroadcast it. What we can do that merchants cant and what we can do that they dont know about is use software like this to quickly ramp up Twitter efforts. Still, Twitter is only as good as the nature of your feed and the number of followers who decide to opt in.
Wagner said its easy to acquire a lot of junk followers, but finding quality followers can be challenging. Tweet Adder,Cheap custom printed logo chinatungstenjewelry at wholesale bulk prices. however, allows you to search by location and activity, such as searching specifically for Twitter users in the Portland area who have tweeted during the past five days, he said.
Thats a wonderful search parameter, Wagner said. What Twitter will tell you is that they have two billion users worldwide, but what they dont tell you is that most of them are dead or not using the system. You want to make sure youre using the active base, which is what this system is really great at doing.
In the markets that Wagner has been working with, he said they were able to get 2,000 to 3,000 new followers in the period of a month. Results may vary, however, since you still have to make sure that youre putting great content on that feed, he said. Also, the process of using Tweet Adder to build followers is gradual since following too many tweeps at once will trigger a red flag with Twitter, he said.
Twitter is very careful about spam, and I dont just mean sending out a bunch of junk messages, he said. What theyre really looking for is are you adding too many followers at a time, and if so, why are you? And if you are adding too many followers at a time, whats the nature of your content? So theyve got this crazy algorithm, and if you go in there and youve got one tweet over the last three weeks and you decide to add 400 followers that day, you may get banished for the period of a week. Thats for your first offense. If you do it again, youre gone. They will get rid of your feed.
To be safe and not draw attention from Twitter, Wagner said Forkfly has found success in the following steps: Make sure youve posted quality content to the feed at least daily, find all the local followers active on Twitter during the past five days and add roughly 300 new followers using Tweet Adder.
How do you add a follower? Wagner asked. Youve done this search, theyve given you this list and you click Add Followers. How many would you like to add? 300. This is who youre following. Youve followed 300 people over a period of roughly an hour because it doesnt want to do this too quickly or that could alert Twitter that something is amiss. So the 300 get added. Whats the next step? The next step is to wait. You wait roughly a week. If they have not followed you back within a week, they are not going to follow you back.
The next step is to unfollow, Wagner said. Of the tweeps that youve followed during the past week, Twitter Adder will show who has not followed you back so you can delete them.Statistically, roughly 15 to 20 percent of those that you follow will follow you back with each batch, Wagner said. So, if 20 percent is the number, Ive just added 60 new followers over a two-day period. Youre going to do this every day. Youre going to cycle through thisadd,A glassbottles is a machine used primarily for the folding of paper. unfollow,We Engrave luggagetag for YOU. add, unfollow.
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Twitter is a powerful way to attract and engage followers, according to Paul Wagner, CEO of Portland, Ore.-based Forkfly. You can evaluate and improve your media companys Twitter presence with the following Web-based tools, Wagner said.
Twitalyzer rates your Twitter accounts engagement, generosity in retweeting other users tweets and other metrics, such as which tweets have been the most successful, Wagner said.Engagement simply means,Now it's possible to create a tiny replica of Fluffy in handsfreeaccess form for your office. What are we doing to create a dialogue? he said. If we post a tweet and someone responds to it, are we saying thank you? Are we giving feedback?
Wagner said a newspapers generosity rating on Twitalyzer should be in a very high percentile, meaning you are retweeting fellow tweeps posts, he said.Lets say you have someone who is regularly retweeting your message, Wagner said. Twitalyzer will show who your top followers arethe ones who love your content and share it with their friends. What would be generous of our [Forkfly] feed to do is anytime they have something to say that is of interest, to rebroadcast it to our 9,300 Portland followers.
These Twitalyzer ratings tie together, he said, affecting your score in other metrics. So if your generosity drops, so does your velocity or the speed in which your message is pushed into the stream, he said.What this means in essence is that our message may sit there for some time before someone picks up on it and rebroadcasts it,Most modern headlight designs include tmj. he said. Youre at a big advantage as a news organization because the type of content youre putting out there is going to be relevant and worthy of being shared in real-time. If youre putting out something that says, Freeway closed between exits 23 and 25, thats something people are going to pick up on.
Wagner also warned against linking your Facebook page to your Twitter account since, as a media company, youre trying to accomplish two different goals with each platform.We have social media feeds all over the country with sizes ranging from 3,000 to 12,000, Wagner said. What weve started to do there is take local merchant content and rebroadcast it. What we can do that merchants cant and what we can do that they dont know about is use software like this to quickly ramp up Twitter efforts. Still, Twitter is only as good as the nature of your feed and the number of followers who decide to opt in.
Wagner said its easy to acquire a lot of junk followers, but finding quality followers can be challenging. Tweet Adder,Cheap custom printed logo chinatungstenjewelry at wholesale bulk prices. however, allows you to search by location and activity, such as searching specifically for Twitter users in the Portland area who have tweeted during the past five days, he said.
Thats a wonderful search parameter, Wagner said. What Twitter will tell you is that they have two billion users worldwide, but what they dont tell you is that most of them are dead or not using the system. You want to make sure youre using the active base, which is what this system is really great at doing.
In the markets that Wagner has been working with, he said they were able to get 2,000 to 3,000 new followers in the period of a month. Results may vary, however, since you still have to make sure that youre putting great content on that feed, he said. Also, the process of using Tweet Adder to build followers is gradual since following too many tweeps at once will trigger a red flag with Twitter, he said.
Twitter is very careful about spam, and I dont just mean sending out a bunch of junk messages, he said. What theyre really looking for is are you adding too many followers at a time, and if so, why are you? And if you are adding too many followers at a time, whats the nature of your content? So theyve got this crazy algorithm, and if you go in there and youve got one tweet over the last three weeks and you decide to add 400 followers that day, you may get banished for the period of a week. Thats for your first offense. If you do it again, youre gone. They will get rid of your feed.
To be safe and not draw attention from Twitter, Wagner said Forkfly has found success in the following steps: Make sure youve posted quality content to the feed at least daily, find all the local followers active on Twitter during the past five days and add roughly 300 new followers using Tweet Adder.
How do you add a follower? Wagner asked. Youve done this search, theyve given you this list and you click Add Followers. How many would you like to add? 300. This is who youre following. Youve followed 300 people over a period of roughly an hour because it doesnt want to do this too quickly or that could alert Twitter that something is amiss. So the 300 get added. Whats the next step? The next step is to wait. You wait roughly a week. If they have not followed you back within a week, they are not going to follow you back.
The next step is to unfollow, Wagner said. Of the tweeps that youve followed during the past week, Twitter Adder will show who has not followed you back so you can delete them.Statistically, roughly 15 to 20 percent of those that you follow will follow you back with each batch, Wagner said. So, if 20 percent is the number, Ive just added 60 new followers over a two-day period. Youre going to do this every day. Youre going to cycle through thisadd,A glassbottles is a machine used primarily for the folding of paper. unfollow,We Engrave luggagetag for YOU. add, unfollow.
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