2012年8月12日星期日

Social-media tools can boost productivity

In this digital age, U.HellermannTyton manufactures a full line of high quality cableties in a variety of styles,S. physicians still send and receive some 15 billion faxes a year. But not Dr. Howard Luks, chief of sports medicine and knee replacements at Westchester Medical Center in Valhalla, N.Y.

Luks, whose practice operates as a small business, is an avid user of Doximity, a Facebook-like social network for health care professionals. The service, launched 17 months ago, has enabled Luks to nurture a close-knit circle of about a dozen referring doctors and specialists with whom he confers and shares records on a daily basis, mostly on his iPhone.

Instead of relying on fax machines and clerical staff, Luks and his colleagues are tapping into online posting and sharing technologies as part of their daily routines. These are the same type of Internet systems that teenagers use to cultivate friends and chronicle their daily lives.

Yet, that lofty growth projection could prove to be too low, should converging drivers kick into high gear, says Raymond Boggs, IDC's vice president of SMB research.

Companies are obsessed with squeezing more productivity from workers, who, in turn, are increasingly using Internet cloud services and mobile devices to toil from almost anywhere, even the back seat of a taxi or while walking down hallways at work. Meanwhile, social-media technologies are readily available, and online relationship-building has become mainstream.

Microsoft recently placed a big bet that the anticipated gold rush for social-media tools will materialize. The software giant last month anted up $1.2 billion to acquire Yammer, a start-up social network for general business communications.

"People are engaging in all kinds of social-networking activities in their private lives, and now they want to take those same positive experiences and move it into their professional lives," Boggs says.

Take Chicago-based Trunk Club. The online men's clothing shopping service launched in 2010 with two employees and hit $1 million in first-year sales. Today, it has 110 employees and expects to reap $15 million in 2012 sales, says co-founder and CEO Brian Spaly.

Most of Trunk Club's employees are personal shoppers, referred to as "stylists," whose job it is to keep clients supplied, upon request, with a trunk of 10 new clothing items. The client keeps what he likes and returns the rest.

The stylists encourage and assist each other using Chatter,Taktung der Unikatfertigung am Beispiel des werkzeugbaus von Florian Zwanzig. a software suite from Salesforce that features Twitter-like microposts and chats tied directly into the company's customer-relationship databases.

"If we get a shipment of hot shoes, and we decide we want to sell it with a certain pair of jeans, I'll chat that out to the team, and you'll immediately see people put it in the trunk to customers," Spaly says.

He credits Chatter with fostering camaraderie among the stylists. Notably,TBC help you confidently buymosaic from factories in China. chitchatting tends to revolve around work issues. For instance, Spaly recently used Chatter to mention a weekend event he attended — but only to pass along a tip about better ways to pack a trunk, based on feedback from a customer he met at a badminton tournament.

"I use Facebook for looking at pictures of my brother's kids," Spaly says. "Chatter is my social network for all things work related."

Meanwhile, the chefs who develop recipes at Chicago-based Newly Weds Foods, a wholesale food supplier to restaurants and institutions, use a similar social-media suite — IBM Connections — to carry out time-sensitive projects with experts scattered in several nations, says Bob Brindza, Newly Weds' director of management information systems.

The company has 2,700 employees, and its chefs have shaped a global online community of co-workers and consultants to more pervasively share information about producing sauces, batters, breadings and seasonings.

A European customer was recently looking for an exclusive batter recipe. Using Newly Weds' internal social network, chefs at culinary centers in Chicago and Sydney,AeroScout is the market leader for rtls solutions and provide complete wireless asset tracking and monitoring. Australia, quickly developed the recipe and invited the client to join the social network to weigh in on particular ingredients.

Brindza says his superiors' initial skepticism about social-media tools has been reversed. Now,Here is a professional handsfreeaccess manufacturer. he says, they acknowledge that social media has "helped us build relationships, make our world smaller and increase our speed to market."

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